WordPress 2.8 Released – “Baker” Contains Many Improvements
by Scott Allen - June 11, 2009
Filed Under Web Design / Development, WordPress
The much awaited WordPress 2.8 was released late yesterday.
The new version, dubbed “Baker” for Jazz trumpeter Chet Baker, includes bug fixes and new features, most notably inclusion of a Theme Browser so you can install themes right from your admin, just like the plugins. Also included are many improvements to how widgets are displayed and stored, as well as an upgraded widget API for developers.
But, instead of reading what I have to say, watch the video as it explains the new features.
Study on Youth Twitter Adoption Misses the Boat
by Scott Allen - June 1, 2009
Filed Under Marketing, Research, Social Networking, Twitter
Today I read an article on CNET, Study: Young Adults Haven’t Warmed Up To Twitter. It reported the findings of a recent study about youth engagement with Twitter vs. other social media platforms such as Facebook and MySpace. (Original study: Gen Y’s Are Not Yet Taking Flight on Twitter, Participatory Marketing Network)
Both miss the boat in their assessment of why more youth aren’t on Twitter.
First off, the facts.
How to Be a Bad Client
by Scott Allen - June 1, 2009
Filed Under Humor, Random
Everyone who has taken on clients either as a consultant or in a firm setting will be able to relate to this hilarious video about vendor-client relationships. It had me laughing so hard that I had to share it.
The Vendor-Client Relationship – In Real World Situations
How to Stop the Diggbar from Owning Your Site
by Scott Allen - April 13, 2009
Filed Under JavaScript, SEM, SEO, Social Media Marketing, Web Design / Development
Recently Digg has overstepped its bounds by framing the content of websites it links to with its new “Diggbar”. Internet marketing savvy site owners are, shall we say, less than happy about this. It’s tough to tell if they are being obnoxiously greedy or are just plain ignorant of internet etiquette. Not to be quick to judge, but I have a hard time believing they are that ignorant.
Nofollow Blogroll SEO Plugin for WordPress Released
by Scott Allen - April 12, 2009
Filed Under Nofollow Blogroll SEO, SEO, WordPress Plugins
On many WordPress blogs, the Blogroll may be hurting your site’s search engine optimization.
Linking out to other sites from every page of your site (sitewide links) can hurt because it bleeds link juice out unnecessarily, lowering your site’s PageRank, authority, and search engine rankings. Sitewide links tend not to have as much value, so a site only really benefits from one good incoming link per site. There is absolutely no need to pass link juice out to Blogroll links on every single page of a WordPress blog.
SES NY – Small Business Case Studies
by Scott Allen - March 28, 2009
Filed Under Conferences, Conversion Optimization, SEM, SEO, Search Engine Strategies
I recently live-blogged the Search Engine Strategies NY session: “Small Business Case Studies” for Search Engine Guide.
This session provided case studies of several small business websites that had improved their search rankings and online sales.
Read the full post:
Search Engine Strategies New York – Small Business Case Studies
SES NY – Turning Simple Change Into Big Profit
by Scott Allen - March 28, 2009
Filed Under Conferences, Conversion Optimization, Search Engine Strategies
I recently live-blogged the Search Engine Strategies NY session: “Turning Simple Change Into Big Profit” for Search Engine Guide.
This session covered small changes that small businesses can quickly and easily implement that will increase conversions from both organic and paid traffic.
Read the full post:
Search Engine Strategies New York – Turning Simple Change Into Big Profit
SES NY – Search on a Dime
by Scott Allen - March 28, 2009
Filed Under Conferences, SEM, SEO, Search Engine Strategies
I recently live-blogged the Search Engine Strategies NY session: “Search on a Dime” for Search Engine Guide.
This session covered organic SEO and paid search strategies for small business.
Read the full post:
Search Engine Strategies New York – Search on a Dime
SES NY – Small Voices, Big Impact: Social Media for the Little Guy
by Scott Allen - March 28, 2009
Filed Under Conferences, Search Engine Strategies, Social Media Marketing
I recently live-blogged the Search Engine Strategies NY session: “Small Voices, Big Impact: Social Media for the Little Guy” for Search Engine Guide.
This session covered practical social media strategies and tactics that small business owners can employ.
Read the full post:
Search Engine Strategies New York – Small Voices, Big Impact: Social Media for the Little Guy
Google Provides Incorrect SPF Record Info for Use with Google Apps
by Scott Allen - March 19, 2009
Filed Under Email, Google, Spam
If you’re using SPF Records with email powered by Google Apps, you most likely have a problem — a BIG one. Your email is likely getting flagged as spam, and not getting to important recipients. The (incorrect) SPF Record recommended by Google is:
v=spf1 include:aspmx.googlemail.com ~all
Unfortunately due to a problem with how Google is routing email internally, this WILL cause your outgoing emails to be flagged as spam, even when being read by another Google-based account. Great…thanks, Google!
