June SEM Links
by Scott Allen - July 1, 2008
Filed Under E-Commerce, SEM, SEO
A lot has happened in the SEM industry this month. I was going to post some of these on earlier this month, but amid a torrent of crazy events, including the “excitement” [cough **stress** cough] of the explosion and fire at the data center where some of our websites are hosted, things got a little pushed back. So, I’ve continued gathering these over the last few weeks, and there are some great links that you will want to check out.
Competitive Research
- Make the Most of SEO Competitive Research: Evaluating the Competition | Search Engine Journal
Anne Smarty discusses the importance of uncovering strategic data about your competitors along with some practical tips.
- Tools to Evaluate Your SEO Competition | Search Engine Journal
A follow up to Anne’s previous post with tools to help automate the competitive intelligence gathering process.
- Google Trends Comes To Web Sites: Trends For Web Sites | Search Engine Land
Google launches their new “Google Trends for Websites” tools that exposes data for websites. This can now be used for competitive intelligence, at no cost.
- Google’s Two Tiered Internet World Sinks to a New Low | Graywolf
Michael Gray discusses Google’s hypocrisy about displaying everyone else’s sensitive data but not their own. He has some good points.
E-Commerce
- What Online Consumers Want: A Personalized Experience
Some great info on what online consumers want. This type of data can guide us all in improving our e-commerce solutions.
Flash SEO
- Once Nearly Invisible To Search Engines, Flash Files Can Now Be Found And Indexed | TechCrunch
Adobe provides tools to search engines to help them index Flash. The day may be near that Flash can be search engine friendly.
General SEO
- Improved SEO Documentation Galore! | Matt Cutts
Matt Cutts discusses how Google has upgraded their Webmaster Guidelines.
- How Google Defines IP Delivery, Geolocation, and Cloaking | Google Webmaster Blog
- 404 Not Found Pages: The Good, The Bad & The Funny | Get Elastic
- PageRank Sculpting – Ok Or Penalty Material? 10 SEO Experts Respond | UK Search Engine Marketing
An excellent post with a balanced discussion of PageRank sculpting, with input from SEO professionals.
- SEO Has No Future? Think Again! | Search Rank
David Wallace provides an excellent response to those who think SEO has no future.
- Father Knows Best When It Comes To Links – This Month In SEO – 6/08 | TheVanBlog
Steven has some more great links you need to check out.
Link Building
- Go Where Your Link Audience Hangs and Bait Them | The Link Spiel
Debra has some great tips for link building.
- The Achilles Heel of Free and Natural Links | Jim Boykin
Jim offers some thoughts on why manual link building is still important.
Linkbait
Last month things were a bit explosive with some fictional linkbait created by Lyndon Antcliff. (Or should we call it Lyndobait?)
- Doing A Fake Story For Linkbait? Disclose – Or Face The Wrath Of Google | Search Engine Land
- Matt Cutts Suggests Google Penalties For Fake Stories | Nick Wilsdon
- Linkbuilding Using Fiction | Cornwall SEO
- Original linkbait story here: 13 Year Old Steals Dad’s Credit Card to Buy Hookers | Money UK
Local Search
- BOTW Local Goes Beta
BOTW showcases a new offering, BOTW Local. Definitely worth checking out.
Mobile SEO
- How to Simply Create Your Own Mobile Website | Search Engine Guide
Ross Dunn offers some practical tips for making your site friendly to mobile browsers and search engines.
Online Branding
- Defending Your Brand From Shadow Brands & Email Spam | SEO Book
Aaron Wall offers some tips for protecting your online brand.
Social Media
- Social Media Used To Be About Sharing | Bruce Clay Blog
Lisa Barone shares some great thoughts on what is happening to social media.
- How NOT to Do Social Media Marketing | About.com Entrepreneurs
Scott Allen (the other Scott Allen) discusses some poor techniques that can give your company a bad name.
- 17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners | Dosh Dosh
Maki offers some thoughts about how to use Twitter effectively.
- Power-Tweeting: 101 Everyday Uses for Twitter | Inside CRM
Todd Mintz offers a comprehensive list of ways to use Twitter.
Stats / Research / Analytics
- Top 50 US Web Rankings Issued for May, Google No. 1 for Second Time | Marketing Charts
Interesting data on top websites for April.
- Google Adds API To Webmaster Tools | Search Engine Land
Now you can access your Google Analytics data remotely through an API.
- 8 Stupid Things Webmasters Do To Mess Up Their Analytics | Marketing Pilgrim
An excellent article by Linda Bustos about dialing in your Google Analytics implementation.
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- SES NY Day 4 – Wrapping It Up, Along With Some Random Thoughts
- What Separates Great Linkbait from Mediocre?
- The SEO Industry Needs a New Term for Linkbait
- SES NY Day 3 – The Conference So Far
- E-Commerce SEO: How to Handle Deleted Products
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